We adapt to your business
Graphic design of documents for public entities
We support public entities in creating clear, accessible, and rigorous materials that comply with regulatory requirements and facilitate communication with citizens. We work from a global perspective to create coherent, functional solutions adapted to their processes, across both digital channels and various communication media.
Effective Communication is a Public Responsibility
Public entities work with information relevant to citizens, which is often complex and subject to strict regulatory requirements. Communication must be clear, understandable, and rigorous, ensuring that information reaches all audiences correctly, regardless of format or channel.
In this context, graphic and editorial design plays a key role. It's not just about laying out documents or creating visual materials, but about ensuring accessibility, readability, and legal compliance, especially in digital documents like reports, annual accounts, or PDF publications. When design is well-executed, information becomes clearer, more usable, and inclusive.
Making information accessible to serve people.
How we work at Cactus
When Public Information is Unclear or Inaccessible
Dense and Hard-to-Read Documents
Reports and annual accounts with excessive information, poor visual hierarchy, and low comprehension.
Clear and Structured Layout
Editorial design that organizes information, improves readability, and facilitates comprehension.
Digital Documents That Don't Meet Accessibility Criteria
Inaccessible PDFs that can lead to legal issues and exclude part of the citizenry.
Accessible and Normatively Compliant Documents
Adaptation and creation of documents according to accessibility criteria, complying with current regulations.
Unclear Graphic Communication in Events and Campaigns
Inconsistent, unclear, or poorly adapted visual materials across different media, hindering the understanding of the institutional message.
Coherent Graphics Adapted to Each Campaign
Design of clear and consistent graphic pieces, intended to correctly communicate institutional events and campaigns in all necessary formats.
Design and Communication Services for the Public Sector
Editorial Design
Layout of annual accounts, reports, publications, and institutional documentation with discernment, visual clarity, and content structuring designed to facilitate reading and comprehension.
Advertising and Digital Design
Creation of graphic pieces for informational campaigns, awareness actions, and institutional communication, adapted to different media and formats, always with clear and coherent language.
Communication and Content Strategy
Definition of communication criteria and structures to organize information, prioritize messages, and ensure coherence across materials, channels, and diverse audiences.
Digital and Communication Consulting
Advisory services for decision-making related to communication, design, and digital environments, working closely with internal teams and other providers when necessary.
FREQUENTLY
asked questions
If you have any questions we haven't answered or need to evaluate a specific case, we'll be happy to help. Tell us about your project and we'll offer the best solution for your business.
What kind of projects do you develop for public institutions?
We mainly work on graphic and editorial design projects for the institutional sector: layout of annual reports and reports, public documentation, informational materials, and graphic pieces for campaigns and events. Always with judgment, clarity, and regulatory rigour.
How do you approach accessibility in institutional documents?
Accessibility is part of the process from the start. We design and adapt documents, especially in PDF format, to comply with current accessibility criteria, ensuring correct and inclusive reading for all users.
Can you adapt existing documents, or do you only work from scratch?
We can do both. We analyze existing documents — reports, publications — and adapt or improve them when needed, respecting the original content and optimizing clarity, readability, and accessibility.
How do you adapt to already established institutional visual guidelines?
We work respecting existing visual identities and brand manuals. We adapt to each institution’s guidelines and apply them thoughtfully across all materials, ensuring coherence and visual continuity.
Do you develop both digital and printed materials?
We can do both. We work on digital formats as well as printed materials, adapting the design to each format and ensuring visual coherence, technical quality, and responsible production criteria.
Do you develop institutional campaigns and initiatives?
Yes. We design graphic materials for informational and public awareness campaigns, as well as materials for institutional events: posters, brochures, programmes, digital materials, and adaptations to different formats and supports.
Do you also work on campaign conceptualization?
Yes. We support institutions in defining the graphic and communicative concept of their campaigns, helping to organize the message and translate it into clear, coherent visual pieces that are easy for citizens to understand.